About the Team

Greene Circles was founded in Paris in 2022. Two founders run it from Milan, and two advisors bring their own networks into the room from Paris, New York and Milan.

Founders

Ingrun von Keudell

Co-founder. Based in Milan.

Ingrun von Keudell is a circularity strategist and advisor with over 20 years of experience in the international fashion and luxury industry. Based in Milan, she is Co-Founder of Greene Circles, a cross-industry platform fostering dialogue around circularity and regenerative business, and Circularity Advisor & Partnerships Lead at ReGenesis®, where she works with luxury brands and industrial partners to develop verified circular value chains. With a background spanning design, sustainability and business strategy, Ingrun regularly brings together leaders from different sectors to moderate conversations around innovation, responsible business and systemic change.

Ingrun on LinkedIn

Violante Avogadro di Vigliano

Co-founder. Marketing and communications.

Born in Milan, Violante Avogadro di Vigliano holds a bachelor's degree in Communication from IULM University of Milan, an MBA from EDC and a Master's in Sustainability from Columbia. She has over twenty years of marketing and communication experience across Europe, acquired in the luxury industry, with a focus on sustainability and regenerative agriculture. She worked for Gucci, Ralph Lauren, Montblanc and Roger Vivier, and recently moved from Chief Communication and Key Client Officer at illycaffè to become CEO of Romanengo.

Violante on LinkedIn

Advisors

Kate Burson

Advisor. Climate technology and policy. New York and Milan.

As an entrepreneur, policy advisor and lawyer, Kate Burson works with founders, executives, investors and political leaders to develop and execute new strategies for scaling climate technologies and institutionalising adaptation measures. Her professional portfolio includes launching the largest Green Bank in the U.S., initiating R.E.V., among the most comprehensive regulatory reforms of the electric sector in the U.S., and developing and executing go-to-market strategy for climate tech and adaptation companies. Kate holds a BA in History from Vanderbilt University and a JD from Washington University in St. Louis. She is American, was raised in Tennessee and now lives with her family between New York and Milan.

Kate on LinkedIn

Ségolène De Donno

Advisor. Sustainable fashion strategy. Paris and Milan.

Ségolène De Donno is a passionate sustainable fashion consulting professional with 20 years of experience managing projects for global luxury groups (LVMH, Kering, Chanel) and launching entrepreneurship projects in Paris, Milan, New York and London. A graduate of the MBA in Fashion Sustainability at SUMAS, she has built a diverse skill set focused on raw material sourcing, product development, project management, marketing and circular economy across the fashion and luxury industry. She is also a mentor at Fashion Start-up Boot Camp, a world-leading accelerator for start-ups in the fashion industry, which gives her unique access to the forefront of the innovative sustainable fashion ecosystem.

Ségolène on LinkedIn